Company Description
WTW is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. With roots dating to 1828, WTW has 40,000 employees serving more than 140 countries. We design and deliver solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. Our unique perspective allows us to see the critical intersections between talent, assets and ideas – the dynamic formula that drives business performance. Together, we unlock potential. Learn more at wtwco.com.

The role of marketing in Willis, a WTW business, is to support the company’s growth and revenue goals and to protect and promote a consistent global brand. This role sits within Risk and Broking, which offers a broad range of risk advisory services.
In this position you will be responsible for the development, coordination and delivery of marketing activities across the Americas for the Natural Resources Global Specialty business, which means working with the business team and marketing colleagues globally. The role is based in the United States, (ideally East Coast), but WTW’s workstyle is flexible, to accommodate a blend of working from home and office attendance.

You will be joining a fast-paced environment, where no day is the same which will give you the opportunity to work on a variety of projects with multiple stakeholders across the globe. Bring with you a desire to grow and we’ll provide you with the support and opportunities to make it happen.

The Role

Working closely with the Marketing Director and in line with the global strategy, you will create and deliver the marketing plan for the Americas and all its elements and tactics within agreed timelines and budgets. This includes activities such as:

Note: Employment-based non-immigrant visa sponsorship and/or assistance is not offered for this specific job opportunity.

• Develop and implement marketing plans that align with the company’s goals and address the specific needs of the natural resources sector in the Americas
• Produce high-quality marketing content that showcases the company’s expertise and solutions. Collaborate with the sales team to provide them with the necessary marketing materials and insights to activate
• Manage and optimize digital marketing campaigns, including SEO and social media, to reach and engage potential clients effectively
• Coordinate and liaise with regional and global marketing colleagues including the Centers of Excellence (Communications, Design, PR, Digital and Research/Analytics), as required to deliver campaigns and programmes
• Plan and execute digital and face-to-face client events and conferences. Work closely with the event teams to ensure brand and process alignment. Liaise with the communication teams to advertise the events through internal and external channels including social media
• Evaluate marketing campaigns through analysis of digital data to ensure that the activity is helping the company to achieve its sales goals. Use insights to guide and improve future marketing initiatives
• Manage the Natural Resources marketing mailing activity for the Americas using our digital mailing tools and ensure that mailing lists are accurately built according to their target audience and via co-ordination with relevant LOB administrators, ensure that contact data is up to date
• Liaise closely with relevant sales teams to ensure connectivity through all stages of marketing delivery
• Actively support and advise stakeholders during project execution and deliver to their needs, with a sense of urgency and accountability
• Oversee the Natural Resources marketing budget for the Americas to ensure efficient and effective use of resources
• Support the execution of global marketing initiatives for the Natural Resources business (as required)

Relationships

• Develop good working relationships and work closely with other members of the marketing team to ensure consistency of approach to marketing activities and to share new ideas and best practices both in the Americas and globally
• Develop good working relationships and work closely with the sales teams to ensure marketing activity is consistently supporting sales growth targets and is measurable and connected with sales reporting tools (CRM)
• Develop and maintain good relationships with key individuals within the Natural Resources team and globally by understanding their business issues and providing proactive advice

Business Awareness

• Develop and maintain a good understanding of the products, services and solutions that the Natural Resources offers to clients
• Understand the importance of global connectivity for growth of the global business teams and collaboration with industry initiatives

Other

• Offer assistance and accept help from colleagues to accomplish marketing activities and priorities
• Develop and maintain a good understanding of the full range of products, services and solutions that Willis offers to clients as well as the different markets and buyer hubs that exist
• Operate within WTW’s agreed policies, procedures and core values, demonstrating a consistent and corporate approach

The Requirements

• Experience within professional or financial services or a B2B environment (ideally consultancy/insurance environment) is essential
• Three years marketing experience at manager level or similar
• Strong project management skills and attention to detail
• Motivated self-starter who can work alone and as part of a team
• Adaptable and quick learner with new tools, systems and processes
• Excellent organisational skills and ability to juggle a large workload and prioritise work effectively
• Strong communication skills (both written and verbal)
• Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
• Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
• Credibility to work with, and to influence, colleagues at all levels within the company
• Ability to work across geographies

This position will remain posted for a minimum of three business days from the date posted or until sufficient/appropriate candidate slate has been identified.

Compensation and Benefits

Base salary range and benefits information for this position are being included in accordance with requirements of various state/local pay transparency legislation. Please note that salaries may vary for different individuals in the same role based on several factors, including but not limited to location of the role, individual competencies, education/professional certifications, qualifications/experience, performance in the role and potential for revenue generation (Producer roles only).

Compensation 

The base salary compensation range being offered for this role is $85,000.00-$105,000.00 USD annually.

This role is also eligible for an annual short-term incentive bonus.

Company Benefits 

WTW provides a competitive benefit package which includes the following (eligibility requirements apply):

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Commuter Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave), Paid Time Off (only included for Washington roles)
• Retirement Benefits: Qualified contributory pension plan (if eligible) and 401(k) plan with annual nonelective company contribution. Non-qualified retirement plans available to senior level colleagues who satisfy the plans’ eligibility requirements.

Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles County Fair Chance Ordinance for Employers, we will consider for employment qualified applicants with arrest and conviction records.

At WTW, we trust you to know your work and the people, tools and environment you need to be successful. The majority of our colleagues work in a ”hybrid” style, with a mix of remote, in-person and in-office interactions dependent on the needs of the team, role and clients. Our flexibility is rooted in trust and “hybrid” is not a one-size-fits-all solution.

We understand flexibility is key to supporting an inclusive and diverse workforce and so we encourage requests for all types of flexible working as well as location-based arrangements. Please speak to your recruiter to discuss more.

EOE, including disability/vets